kinverweb.co.uk

Local search engines are popping up all over the place and 1,000’s of people in this area are searching locally for Products, Goods and Services daily that are easily accessed through the SERP (Search Engine Results Page) information displayed on their monitors. Wouldn’t it be great if your business was the 1st company website address on the top of that page! Even being presented on the very 1st page can pay huge dividends. Research is showing that local search engine marketing is one of the greatest Online Direct Response tactics a local business can employ. Implemented properly it can be one of the most cost effective methods deployed in the history of Marketing! Remember the old adage “location, location, location” well it’s even more important in the new age of “Virtual Real Estate”

Using the local search capabilities of the major engines properly benefits your business if and only if you deliver your company’s contact information and the compelling marketing message these local searchers were attempting to access when they entered the search phrases (keywords). Easy access to your business’ Products, Goods, Services and Contact Information is imperative in the ever competitive business environments that confront and challenge your business daily.

When you’re attempting to provide access to the benefits of your company over competitor A, B or C remember the cost of reaching that potential online searching customer must be planned and implemented carefully. In the Modern Global Information Age your company’s best qualities can be easily lost in the vapors of cyberspace. Instead of being the hunter, (using traditional marketing deployments) become the hunted and make your company an easy target.

Positioning your company properly now, in the local search engine matrix, can help insure your company’s future for now and decades to come. Put the power of Online Direct Search Engine Marketing to work properly and the thousands of people locally who enter search strings into the major search engines daily may find themselves being a content repeat customer of your business for life. Ask yourself if you really can really afford to allow your competitors this advantage?

Ignoring the reality of the potential impact on the local business environment as a result of the new “emphasis” on local search is short sited at best and a potential disaster for the future of your firm if ignored or implemented poorly. At the same time embracing new Direct Online Response Marketing through SEM (Search Engine Marketing) and positioning your company to reward local searchers with quality content and your current customer base with high quality, easy online access to the best your business offers can result in a dynamic new placement of your company within the local market. It is also imperative to stake your company’s claim to the local “Virtual Real Estate” and ease the difficulty future market penetration into the search engine placements achieved by competitors with the fore sight to act earlier. Traditional techniques employed to regain lost market share will be ineffective or potentially beyond the reach of normal budgeting parameters. The proper use of SEM, Direct Online Response Marketing and Local Search Engine Optimization Methodologies seems the most prudent course of action for local business owner to pursue. In the very least, an educational consultation is in order.

The major search engines are deploying new “local search” methodologies and models. As these mature and undergo refinement, the SERP results viewed within your market place will increasingly become the authoritive source relied upon by your customer base. Considering customers obtained through more traditional Marketing deployments are abandoning any sense of customer loyalty, it’s apparent the loyalty has been passed over to the “SERP”. All of the big search engines are coming on board with this including Google, Yahoo, Ask Jeeves and AOL.

“Local Search” is really part of a larger category from a search engine standpoint,” said Michael Palka, Director of Search at Ask Jeeves. “Ten to twenty percent of searches have local modifiers and can be interpreted as the user wanting some type of local information.” If you could have access to ten to twenty percent of your local internet market segment population as a customer base how happy would you be? Please don’t hesitate. Take advantage of the expertise my local team has to offer and call us now on 01384 877396